What My Clients are Saying...
Real Estate Clients for Life
My clients had an amazing opportunity to follow their lifelong dream of moving to Arizona.
THE CHALLENGE: The home that they were selling here in the Chicago suburbs was in a new construction community and we would be actively competing against the builder. At a $500,000 price point, the buyer pool is small for a town home and the option of buying new is very enticing. As soon as our listing went active, the builder became more aggressive with their pricing strategy.
THE PLAN: Because of my experience in having sold homes in this price range as well as in new construction communities, we built a proactive plan for competing against the builder.
Built a custom marketing plan
Used the data from showings and feedback to guide our plan of action.
Proactively managed our pricing strategy
Aligned our open homes with the builders' busiest hours to increase traffic in the home
Re-staged the home to attract the gaze of a different buyer profile based on feedback
RESULTS: We sold at a price that my clients were thrilled with in a time frame that exceeded their expectations.
Matt and Rosi had grown their family and therefore outgrown their Naperville starter home.
THE CHALLENGE: They were incredibly concerned about moving twice or selling themselves out of a home in such a competitive market. They needed to sell their home before being able to purchase their new home, but did not want to move twice or even worse... miss out on the home of their dreams due to being at a disadvantage with a home sale contingency. The profit on the sale of their home made a huge impact on them not sacrificing purchase the home of their dreams. They were also planning their son's first birthday party and wanted to be settled into the new home for the party...only two months away.
THE PLAN: Because I specialize in transactions just like this, I built a strategic plan for meeting their timelines and maximizing profit.
Built a custom marketing plan
Picked a pricing strategy that swayed the laws of supply and demand in our favor
Picked a multiple offer strategy that would give them control of the transaction
Strategically timed their search
Leveraged our past success to make us the obvious choice on their purchase
RESULTS: We sold their home with multiple offers, allowing them to choose the best buyer for their needs AND set the bar for pricing in their subdivision. They did not move twice and they were able to show off their new home in Oswego at the baby's first birthday party.
Kristina Irvine at Keller Williams Infinity. All Rights Reserved. 2024.